Friday, June 29, 2007

TFY Chapter 8 - Viewpoints

CT means learning how to recognize viewpoints and how they shape the contents of a message. Viewpoints, like assumptions, opinions and evaluations can be either conscious or unconscious. We communicate better when we are aware of our own viewpoint and understand and respect others viewpoints. Unconscious viewpoints include egocentric, ethnocentric and religiocentric. Left, right and centrist views exist within both the republican and democratic parties. The internet is a way of expression not represented in US media. Magazines express viewpoints through words, pictures and framing.

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